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Feed

Problem

With the plethora of features available, users have a difficult time engaging with the current feed.

Design a new feed experience that helps the user intuitively use all the (old and upcoming) features available.

User Testing

Conducted online surveys and in-person testing to validate assumptions and learn more about user behavior.

Although users were intrigued by a different looking feed, they ultimately said it felt convoluted and difficult to navigate.

Users wanted a feed where they could manage their content better. Since our platform is still relatively new, we showed all the posts available on the platform. Users wanted a way to filter different posts.
Result

Users really enjoyed the new look of the Feed as it felt comfortable and familiar to use.

Basic features such as commenting and following received a boost in usage.

Work