With the plethora of features available, users have a difficult time engaging with the current feed.

Design a new feed experience that helps the user intuitively use all the (old and upcoming) features available.

User Testing

Conducted online surveys and in-person testing to validate assumptions and learn more about user behavior.

Although users were intrigued by a different looking feed, they ultimately said it felt convoluted and difficult to navigate.

Users wanted a feed where they could manage their content better. Since our platform is still relatively new, we showed all the posts available on the platform. Users wanted a way to filter different posts.

Users really enjoyed the new look of the Feed as it felt comfortable and familiar to use.

Basic features such as commenting and following received a boost in usage.